HBL Asset Management
Empowering Investments, Enriching Futures
HBL Asset Management Limited (HBL AMC) is a wholly owned subsidiary of HBL, the largest commercial bank in Pakistan.
Location
Karachi - Pakistan
Industry
Finance, Banking, Investment
Services we provided
  • Website Development & Enhancement
  • Framework upgrade
  • Support and Maintenance
The client
HBL Asset Management, a leading financial institution dedicated to wealth management and investment solutions, embarked on a mission to revamp its online presence to better serve its clientele in an increasingly digital landscape.

Tasked with this challenge, our team collaborated closely with HBL Asset Management to develop a cutting-edge digital platform that would elevate its brand presence, streamline user experience, and drive engagement.
The challenge
HBL Asset Management faced several challenges with its existing online platform, including:

Outdated User Interface: The website's interface was outdated and lacked modern design elements, resulting in a subpar user experience.
Limited Functionality: The existing platform offered limited functionality and lacked interactive features, hindering user engagement and interaction.

Poor Mobile Responsiveness: The website was not optimized for mobile devices, leading to a disjointed user experience for visitors accessing the site from smartphones and tablets.

Complex Navigation: Users struggled to navigate the website due to complex menu structures and disorganized content, resulting in high bounce rates and reduced user retention.
The solution
Drawing on our expertise in web development and design, we implemented a series of innovative solutions to address HBL Asset Management's challenges:
Passion meets Skill
Modern Design Overhaul: We revamped the website's design with a sleek and contemporary aesthetic, incorporating visually appealing graphics and intuitive layouts to enhance user engagement.

Interactive Features: New interactive features, such as investment calculators, portfolio trackers, and educational resources, were introduced to provide users with valuable tools and information.
Turning ideas into reality
Mobile Optimization: The website was optimized for mobile devices, ensuring seamless functionality and consistent user experience across all screen sizes.

Simplified Navigation: We restructured the website's navigation menu and streamlined content organization to improve accessibility and make it easier for users to find relevant information.

Performance Enhancement: Through optimization techniques, we enhanced the website's speed and performance, resulting in faster load times and improved overall user satisfaction.
Techstar is a hard-working creative agency that propels good companies to discover greatness. We’re pragmatic creatives who get our kicks helping brands win through design, digital experiences, and strategy. If you want to plant some seeds and watch them grow, you’re in the right spot.
Safi Shah
Marketing Manager
The result
The transformation of HBL Asset Management's online platform yielded significant results:

Improved User Engagement: The modernized design and enhanced functionality of the website led to increased user engagement, as evidenced by longer average session durations and reduced bounce rates.

Enhanced Accessibility: Mobile optimization efforts resulted in improved accessibility for users accessing the website from smartphones and tablets, leading to a more seamless and intuitive user experience.

Streamlined Navigation: The simplified navigation structure and reorganized content made it easier for users to navigate the website and find relevant information, resulting in higher user satisfaction and retention.

Optimized Performance: The website's improved speed and performance contributed to a more seamless browsing experience, with faster load times and smoother page transitions.

Our collaboration with HBL Asset Management resulted in the successful transformation of its online platform, providing users with a modern, intuitive, and engaging experience. By addressing the challenges faced by the firm's existing website and implementing innovative solutions, we helped HBL Asset Management enhance its brand presence, drive user engagement, and achieve its digital objectives.
Provided Services
Research Competitive benchmark User personas User flows, and navigation Wireframes
Branding Market research Identity development Brand guidelines
Digital experience Creative direction Website design Design system
Engineering Front-end development WordPress implementation Quality assurance
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