Al Meezan - Client

Al-Meezan Investment Management

Build a seamless world class web and mobile experience with easy access to information

Al-Meezan Investment Management is part of Pakistan Leading banking group Meezan Group.

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Location

Karachi - Pakistan

Industry

Finance, Banking, Investment

Company size

Large scale operations in Pakistan more than 500 employees

Services we provided

Website Design & Development
Design system
CMS integration
Support and maintenance

The client

Al Meezan Investments is a leading Shariah-compliant investment management company, offering diverse financial solutions tailored to clients' needs, while adhering to Islamic principles. With a strong track record and a commitment to ethical investing, Al Meezan stands as a trusted partner in wealth management.

The challenge

Al Meezan Investments grappled with a myriad of challenges regarding its outdated website. Notably, the content structure lacked coherence, resulting in navigation complexities for visitors.

This disorganization posed a significant hurdle, especially for new investors seeking relevant information, ultimately impeding their understanding of the company's offerings.

Compounding the issue was the antiquated navigation system, exacerbating user frustration. The website's alarmingly high 70% bounce rate underscored substantial disparities between visitor expectations and the site's ability to engage effectively.

Moreover, poor responsiveness across devices further dampened user satisfaction and interaction.

Addressing these challenges was pivotal to enhancing user experience, boosting engagement, and driving positive outcomes for both Al Meezan Investments and its online audience.

Amidst these challenges, the financial calculators on the website faced their own usability issues. Users encountered difficulty due to a convoluted interface, complicating data input and result interpretation.

Furthermore, certain calculators lacked essential features, diminishing their effectiveness in assisting investors with financial planning. Instances of calculation inaccuracies were also reported, casting doubt on the calculators' reliability and trustworthiness.

The solution

To address these challenges effectively, a comprehensive solution was devised, involving input from multiple stakeholders to ensure alignment with diverse perspectives and needs. One key aspect of the solution was the transformation of complicated financial language into easily understandable layman terms, particularly concerning goal-based investment options.

Additionally, the website underwent a significant overhaul to enhance responsiveness and user-friendliness on mobile devices, catering to the evolving preferences of modern users. Visual elements were revamped to be more appealing and attention-grabbing, complementing the improved content structure designed for easy navigation.

Enhancements and More.

Addressing the technical aspects of the website, several enhancements were implemented to streamline functionality and improve user experience. Integration of Net Asset Value (NAV) data from the backend table ensured accurate and up-to-date financial information for visitors. Lead forms were strategically incorporated throughout the website, simplifying the process for users to make inquiries or requests.

Menu and More.

A mega menu was developed to accommodate the array of products offered by Al Meezan Investments, facilitating seamless navigation and exploration. Furthermore, efforts were made to optimize the website's performance by reducing its weight and enhancing speed, contributing to a smoother and more efficient browsing experience. Elementor was leveraged as the builder, providing a versatile platform for designing and customizing various elements of the website.

TechStar truly impressed us at Al Meezan Investments. They slashed our bounce rate from 70% to 30%, improved load times, and boosted user engagement. With visitors spending over 3 minutes per session, our website saw a 13% increase in traffic. Plus, mobile usability got a major upgrade. Thanks to Techstar, our online experience is better than ever.

Safi Shah

Marketing Manager

The result

The collaborative efforts with Techstar led to significant improvements in various aspects of Al Meezan Investments' website, yielding remarkable outcomes:

Enhanced User Engagement: With Techstar's expertise, the bounce rate on the website dropped from 70% to 30%, indicating a substantial increase in user engagement. Visitors now spend over 3 minutes per session, reflecting the effectiveness of the revamped content and navigation.

Improved Website Performance: Techstar's optimizations significantly improved the website's load times, ensuring swift and seamless access to information. This enhancement not only enhances user experience but also contributes to higher search engine rankings and overall site usability.

Increased Website Traffic: The website witnessed a notable 13% increase in traffic following the implementation of Techstar's solutions. This surge in visitors underscores the growing digital presence of Al Meezan Investments and the effectiveness of the revamped website in attracting and retaining users.

Mobile Usability: Techstar's efforts resulted in a marked improvement in mobile usability, with the website now offering a highly responsive design. This enhancement ensures a seamless browsing experience for users across various devices, catering to the needs of an increasingly mobile audience.

Overall, the collaboration with Techstar not only addressed the initial challenges faced by Al Meezan Investments but also exceeded expectations, delivering a website that is user-friendly, performance-driven, and aligned with the company's objectives.

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Provided Services

Research Competitive benchmark User personas User flows, and navigation Wireframes

Branding Market research Identity development Brand guidelines

Digital experience Creative direction Website design Design system

Engineering Front-end development WordPress implementation Quality assurance

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