A Customer-First Digital Redesign for Pakistan's Only Commodity Futures Exchange

The Challenge

Where PMEX Started

Pakistan Mercantile Exchange (PMEX) is Pakistan's first and only demutualized commodity futures exchange, licensed and regulated by the Securities and Exchange Commission of Pakistan (SECP). Its existing website was corporate-centric, with cluttered, jargon-heavy navigation, no dedicated pages for individual product categories, a hero section with no clear call to action, and a mobile experience that wasn't fully optimized — all of which made the site difficult for new, non-technical traders to use.

The Solution

What We Built

• Redesigned the site around a simplified, customer-first navigation structure with plain-language labels in place of technical jargon
• Built dedicated landing pages for each product category — International Commodities, Local Commodities, Equity Index, and the Shariah-Compliant Trading Platform
• Delivered full bilingual support (English/Urdu) with right-to-left layouts for the Urdu version, managed entirely from the CMS
• Integrated live commodity price data via API directly on the homepage, so market prices update in real time without manual entry, alongside a traded-value graph that visualizes trading activity at a glance
• Built a "Become a Trader" broker-finder tool that lets visitors search and filter registered brokers to find the right match — one of the most demanding parts of the project, since the client's requirements kept shifting throughout. We stayed with it through repeated revisions until it delivered something that actually made sense to their customers
• Added lead-generation forms on product pages, a resource center for annual reports, newsletters, and research publications, site search, and live chat
• Built the site on WordPress with a full custom backend, giving the PMEX team a CMS they could use to manage content, pages, and site data themselves without relying on developers — on a responsive, SEO-ready foundation with cross-browser/cross-device compatibility and Google Analytics integration